At The Cinema, fashion met story—borrowing from the structure of old Hollywood, but leaving the nostalgia behind. Rather than recreating glamor, we explored how clothing could unfold like film: episodic, intimate, and unpredictable.

Set inside Chicago Theater Works, the runway was reimagined as a three-act experience, complete with an intermission featuring a live ballet performance by Vivian Lee and vocals by Tatianna. The immersive world was built by Evan and Zoar, whose set design blurred the line between decades, grounding each look with our art deco theme. Styled in collaboration with Vintage Frills & Bythepolish – The collection featured hand-selected, sustainably sourced pieces—each carrying its own cinematic presence.

For the first time, guests could shop looks in real time as they came down the runway. With technology layered into the show, phones scanned garments as models passed by—fashion moved, and product moved with it. A critical step in supporting designers and bringing our mission to life.